Austrian newspaper claims: "RedBull joins BORA-hansgrohe for the Tour de France and opts for Verstappen-style jersey"
CyclingFriday, 26 April 2024 at 09:37
The entry of RedBull into cycling is imminent, according to Austrian media Krone. The outlet reports that the long-anticipated announcement of the brand's foray into the sport will be made by BORA-hansgrohe just before the Tour de France, complete with a familiar new jersey.
That RedBull is diving into cycling became clear in the first week of 2024. The sports drink manufacturer acquired a 51 percent stake in RD Pro Cycling GmbH & Co KG and RD Beteiligungs GmbH, the overarching entity above BORA-hansgrohe. After this move was approved, speculation began to swell. All the names associated with RedBull were suddenly linked to BORA-hansgrohe. Wout van Aert and Tom Pidcock were reportedly already on the move....
Let's wait and see on that front. First comes a new team name and jersey. It's likely to be RedBull-BORA-hansgrohe. Earlier reports speculated about red hues replacing the current green and yellow jersey. However, Krone states this is not the case, and RedBull is opting for a familiar design...
RedBull and BORA-hansgrohe cycling outfit almost identical to Formula 1 suit
An alleged 'leaked photo' in the possession of the Austrian newspaper shows a dark blue jersey, a replica of the suit worn by Max Verstappen, who has been dominating Formula 1 for years with RedBull Racing. BORA and hansgrohe feature on the stomach and back. The bike supplier Specialized, of course, gets a spot, and on the sleeves, we see 'Boss' from Hugo Boss. A new name that might be introduced towards the Tour de France...
RedBull's foray into cycling marks another major move for the sports brand. Beyond Formula 1, RedBull is also prominent in the mountain biking world and has successfully campaigned in sponsoring individual athletes across various disciplines. Often seeking the extreme, the link with cycling seems natural.
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Latest Comments
- Van Aert is really handsome. He can influence me all day! Ditto for Philipsen. Why do you think many of us love cycling?: to see heroic attempts at climbing mountains at high altitudes or to watch speedsters sprint for the finish line or to watch a human being ride at break neck speed down a tricky descent? No, it's all about their lean physiques and muscular legs. (apologies for objectifying these dedicated and amazing athletes).BarwonHeadsUp25-10-2024
- It is unfortunate that the author can't feel the joy that Pogacar brings to the sport and his fans who are legion and I for one feel lucky to have watched such a memorable performance and historic season From the Strada until yesterday with multiple wins in stages in both tours and beyond dominance in the World's. He is proud to wear the Rainbow stripes, shows his leadership to protect his fellows and is as courteous and sportsman-like as the sport allows. He goes early to not have to respond to each attack as all the rest would make him do it. Any racer who could would do the same. Don't "grow tired" of greatness as it is always fleeting.ccrider13-10-2024
- What load of rubbish. Pog is likely a once in a generation cyclist, the like of which hasn't been seen since 'the Cannibal '. How many people were complaining that Merckx was making racing predictable? I remember this year's World RR as one of the most exciting I've watched. Mainly BECAUSE Pog was the favourite and launched what everyone thought (Pog included) was a suicidal attack with 80km to go. For the next 2 hours, I was on the edge of my seat thinking "this is too much, even for Pog". Maybe Zonnefeld prefers the snooze-fest that is a bunch sprint? Like most people I know, I can't watch two hours of the bunch riding very fast... I wait for the final 5km and watch just the sprint. In any event, most races are won from a sprint or lone break. What difference does it make who makes the lone break? Ultimately, the other contenders will have to figure out a way to beat Pog. Even if that means collaboration between teams. It's going to be an exciting few seasons, until the next Pog arrives on the scene. If this is boring, heaven knows what exciting looks like!Michael513-10-2024
- This is not a gravel race. UCI fail, from the surface they are on to team tactics. In what country was the first "gravel race" in what country is the most popular gravel race? Go with the race model that created the discipline.
Barnes127411-10-2024 - And don't forget he has now won 4 of the big 10 races (Grand tours, Monuments and WC/OG) in one year with a chance to make that 5. (5 has only been done once before)Joostmehrtens05-10-2024