Welcome @redbull ! Thrilled to announce our exciting new partnership! 🔥 tudorprocycling.com/post/tudor-pro… #BornToDare #RedBull #TudorProCycling
Red Bull spreads its wings further in cycling: Cancellara secures brand for Tudor Pro Cycling
CyclingWednesday, 18 December 2024 at 11:29
Red Bull, already the title sponsor of Red Bull-BORA-hansgrohe, will also feature on the kit of Tudor Pro Cycling in 2025. The Swiss cycling team, led by Fabian Cancellara, announced that the iconic brand has entered into a partnership with the team.
“This collaboration brings together two brands united by performance, innovation, and an relentless drive for excellence,” reads the poetic statement. What role will Red Bull play? It will become the team’s "official energy drink partner." “We can’t wait to write our story together,” said CEO Raphael Meyer.
In addition to its role as a WorldTour sponsor, Red Bull has long been associated with athletes worldwide. In cycling, stars like Wout van Aert, Tom Pidcock, and Zoe Bäckstedt are notable examples. “Red Bull’s integration with Tudor Pro Cycling marks a new step in the brand’s ambition to support the next generation of talent. Tudor and Red Bull have already collaborated on several projects in recent years, including Racing Bulls in Formula 1 and Alinghi in yacht racing.”
For Tudor Pro Cycling, this is another step in its development. The team has been racing under its current name only since 2022 and obtained a ProContinental license in 2023. With the addition of Julian Alaphilippe and Marc Hirschi, Cancellara has demonstrated the team’s significant funding and ambition, aiming for a future in the WorldTour. Dutch sprinter Arvid De Kleijn has been part of the team for a while, alongside riders like Matteo Trentin and rising star Marco Brenner.
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Latest Comments
- I wish we could have seen him try. He'd absolutely get dropped before Pogi overtakes his domestiquesVeganpotter10-12-2024
- Talk is cheap! Next year barring crashes with a healthy team... all well be on track! Some need to talk to make a headline!mootman27-11-2024
- I do not see this event listed on HBO Max Sports Online? Can anyone confirm? Thanks!
MrYuck23-11-2024 - It seemed that he was focusing forward at the time of the crash, after seeing a quick video snippet. But one thing I think he should focus on more intently is breaking a bad habit he has, right now. And that is his constant looking over his shoulders. He does that so much, that I am very sure it is not good for him. Simply watch videos of the greats of CX and you will see very little of that constant looking over their shoulders. That is a behavior that betrays a bit of insecurity on his part. He shouldn't be so concerned, incessantly, about what is over his shoulder. He needn't worry they didn't all disappear. He neds to keep his focus more ahead of himself, and he needs to pay a bit more attention to himself, in a confident manner. It is very frustrating to watch, because it is apparent that he has a lot of potential, and is in much better shape thwan many of his competitors, but the mental game needs to be sharpened more, because that part of strategy plays a huge part in the final results
reemmo022-11-2024 - hahahaha love this shit! I didnt even watched the race, but reading all the gossip articles of how stupid this is!Zatoichi19-11-2024
- Van Aert is really handsome. He can influence me all day! Ditto for Philipsen. Why do you think many of us love cycling?: to see heroic attempts at climbing mountains at high altitudes or to watch speedsters sprint for the finish line or to watch a human being ride at break neck speed down a tricky descent? No, it's all about their lean physiques and muscular legs. (apologies for objectifying these dedicated and amazing athletes).BarwonHeadsUp25-10-2024
- It is unfortunate that the author can't feel the joy that Pogacar brings to the sport and his fans who are legion and I for one feel lucky to have watched such a memorable performance and historic season From the Strada until yesterday with multiple wins in stages in both tours and beyond dominance in the World's. He is proud to wear the Rainbow stripes, shows his leadership to protect his fellows and is as courteous and sportsman-like as the sport allows. He goes early to not have to respond to each attack as all the rest would make him do it. Any racer who could would do the same. Don't "grow tired" of greatness as it is always fleeting.ccrider13-10-2024
- What load of rubbish. Pog is likely a once in a generation cyclist, the like of which hasn't been seen since 'the Cannibal '. How many people were complaining that Merckx was making racing predictable? I remember this year's World RR as one of the most exciting I've watched. Mainly BECAUSE Pog was the favourite and launched what everyone thought (Pog included) was a suicidal attack with 80km to go. For the next 2 hours, I was on the edge of my seat thinking "this is too much, even for Pog". Maybe Zonnefeld prefers the snooze-fest that is a bunch sprint? Like most people I know, I can't watch two hours of the bunch riding very fast... I wait for the final 5km and watch just the sprint. In any event, most races are won from a sprint or lone break. What difference does it make who makes the lone break? Ultimately, the other contenders will have to figure out a way to beat Pog. Even if that means collaboration between teams. It's going to be an exciting few seasons, until the next Pog arrives on the scene. If this is boring, heaven knows what exciting looks like!Michael513-10-2024
- This is not a gravel race. UCI fail, from the surface they are on to team tactics. In what country was the first "gravel race" in what country is the most popular gravel race? Go with the race model that created the discipline.
Barnes127411-10-2024 - And don't forget he has now won 4 of the big 10 races (Grand tours, Monuments and WC/OG) in one year with a chance to make that 5. (5 has only been done once before)Joostmehrtens05-10-2024