During the presentation of the Velo d'Or, the most important individual prize in cycling, the Gino Mäder prize was awarded for the first time. The prize went to the rider who had dedicated himself to charity. It is a wonderful gesture because the Swiss rider always worked hard for the environment. After his death, Pello Bilbao is trying to take over, but he hopes more athletes will follow his example.
The 34-year-old Basque likes the Gino Mäder award but regrets that his former teammate only became known for his efforts after his death. "It's unfortunate, yes, without a doubt. I would like to think that, if he were alive, he would be known today and therefore be able to spread his ideas and dedication," Bilbao told the Basque Naiz.
The Spaniard had a good relationship with Mäder. The latter even named his little dog Pello. When the Swiss climber passed away, he left behind a young daughter. "This increased the emotional impact tremendously because you put yourself in his family's shoes. Also, we were with his parents the next day, which was very difficult. And on the other hand, it helped me understand the life cycle and put many things into perspective. Coming home and reuniting with your daughter and wife helps you move forward more than anything else."
Bilbao put life's difficulties into perspective and saw that there were more important things than cycling. The sport's danger made him realize that the end of his career was closer than he thought. "With that sense of impending danger and the responsibility I feel at home, I will probably quit sooner. It costs me more and more to take risks. My mindset changes with age."
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In honor of Mäder, the climber is now involved in a project to fight deforestation. For every rider Bilbao beat in the 2023 Tour de France, he donated one euro to a fundraiser. "Seeing Gino's concerns and commitment to the environment reinforced this in me, making me want to take action. I think this project is an attempt to amplify Gino's awareness and follow his example, and it helps me take the steps I want to take."
Bilbao hopes more athletes will follow his example. He sees the importance of fighting climate change. "I think athletes have a responsibility and are fortunate to be role models for many, and because actions like this resonate a little more when an athlete is involved," he states. More riders should be doing their part. "It is the dedication that our work requires that can lead to selfishness. But it should be the opposite, given our ability to reach out to society and especially our impact on young people. But our image depends on brands and not on serving ideals."